In 1955, David Ogilvy—widely assumed to be the inspiration for the Don Draper character in Mad Men—wrote a letter outlining his copywriting process.
Everything about his list still rings true. Solid, no-nonsense advice. Okay, it involves more than a few belts of rum. But also an elevating Handel soundtrack!
(By the way, I'm assuming Mr. Ogilvy did know how to spell "conceivable" in step five.)
This just whets my appetite for March 25, and the start of Mad Men season five.
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